2. INFORMATION WE COLLECT
We collect both personally identifiable information (“personal information”) and non-personally identifiable information through this Site to learn more about how our visitors use this Site and to measure areas of interest. Collection of information allows us to build features and functionality that will enhance your experience. Personal information may be collected when you register or submit information on our Site. We collect non-personally identifiable information through the use of general tracking information and click path tracking (cookie technology) described below.
3. USE OF PERSONAL INFORMATION
In order to register or make a purchase on our Site, you may be required to provide personal information such as your name, email address, street address, city, state, zip code, phone, and/or other such information, as well as financial information, such as account or credit card numbers. Personal information is used to process and ship orders. If you correspond with us or submit comments or suggestions, your personal information may be included in our internal database system. We may also use this information to respond to your emails, questions, comments and suggestions, notify you if you have been selected as a winner of a contest or sweepstakes, provide customer support, send you emails about our Site, new products, special deals or other similar matters. In addition, we may send correspondence to the email and/or street address you provide to us, which may include newsletters and information about us. Financial information that is collected is used to bill the user for products and services. You may limit the information that we send to you by following the opt-out instructions in Section 11 below.
4. USE OF NON-PERSONALLY IDENTIFIABLE INFORMATION
We keep track of the pages visited by each user. When you browse our Site, we also automatically receive your computer’s Internet Protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.
We treat customer information with the utmost sensitivity and do not knowingly disclose your personal information to third parties, unless you expressly give us permission to do so, or where we are required to do so by law. We do not, under any circumstance, sell our customer list to any outside parties, nor do we make our list available to any outside parties for any purpose other than for the order fulfillment process described above.
6. THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
If you choose a direct payment gateway to complete your purchase such as PayPal or Amazon, your credit card information will be stored on by either of these payment gateways respectively. This Site does not store any of your credit card information. Credit card information is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our Site and its service providers.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
9. CHILDREN’S PRIVACY
We will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our website.
If we become aware that an individual is under the age of 13 and has submitted any information to us for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
10. CALIFORNIA PRIVACY RIGHTS
California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties or with corporate affiliates for those entities direct marketing purposes. We do not provide any personal information to third parties for their own direct marketing purposes. If you want to request a notice or have any questions about our privacy practices, please contact us at Info@MyBootTrees.com.
11. Right to Opt-Out
When you register with us, or if you provide additional personal information through our Site, we provide you with the right to “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications.
If you’ve subscribed and later change your mind, you may withdraw your consent simply by clicking the link to “unsubscribe.” You may choose to have your name taken off of our email list after you have registered or provided additional information by emailing us at Info@MyBootTrees.com, or review and/or update the information that you have provided to us by emailing us at Info@MyBootTrees.com.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
13. INTERNATIONAL USERS
The Site is hosted in the United States. If you are accessing the Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Site, which is governed by U.S. law (which may not afford the same level of protection as those in your country), you are transferring your personal information to the United States and you consent to that transfer.
For purposes described in this Policy, personal information may be transferred to, processed, stored, and accessed by us, our affiliates, and our service providers in the United States and in jurisdictions where any of us may operate. Courts and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your personal information. By using the Site, you consent to this transfer, processing, storage, and access of your personal information in and/or outside of the jurisdiction in which you reside.
14. QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at Info@MyBootTrees.com.
© 2016 My Boot Trees. All Rights Reserved.
© 2016 Peak Inc. All Rights Reserved.
Updated October 22nd, 2016